The Evolution of Communications
نویسنده
چکیده
China is now entering a new era of marketing. Two dramatic changes are occurring: 1) The Internet is becoming a “virtual living place;” and 2) Corporations are transforming into service-oriented enterprises. The Creative Communications Management (CCM) theory is born from the IMC theory. It proposes a change from “communication is marketing” to “communication is management,” encouraging corporations to promote communications on a strategic management level. In the current digital era, CCM provides a solution to the challenges of the evolving media landscape. From IMC to CCM: The Evolution of Communications associate editor PHOEBE LIU AUTHOR Professor Gang Chen, Associate Dean at School of Journalism and Communication, Peking University
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